Branding.
CASCADE ,
Billboard.
00
misc
duration: three weeks dimensions: 16 feet x 12 feet. software: adobe photoshop , adobe illustrator. print: vinyl, wood.
process
a simplistic theme was to be carried out all the billboards and screens. literal PVC pipes inspired the theme. like. the plumbing ones. the first few sketches were made on paper, then a custom brush was created in Photoshop, the custom fonts and logos were made in Illustrator. after over thirty different variations and combinations, we finalised on this one.
16ft x 12ft billboard,
9ft x 2ft panels.
BOOK,
